Cuộc cách mạng nền tảng Platform Revolution Reader Ü 418 pages Ó Geoffrey g parker

Epub ↠ Cuộc cách mạng nền tảng Platform Revolution ð Geoffrey G. Parker

Cuộc cách mạng nền tảng Platform RevolutionFacebook PayPal Alibaba Uber these seemingly disparate companies have upended entire industries by harnessing a single phenomenon the platform business model Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace unlocking hidden resources and creating new forms This book is superior to the Malcolm Gladwell school of publishing taking a small and basic idea and rendering it thunderous and revolutionary through metaphors This book written by Parker Van Alstyne and Choudary describes the impact of digitization disintermediation and reintermediation as a 'platform revolution' Obviously and once this is not a revolution This is a changeBut the authors describe this change through airbnb uber youtube and yelp uite effectively Most of the book is fine It is descriptive This description has some usesThe book loses its focus and credibility in the final two chapters It hits a neoliberal turn by showing that regulation is troublesome for this 'platform revolution' and should be minimized The final chapter moves to health and education arguing both are ripe for a 'platform revolution' MOOCs were listed as the platform revolution that universities should graspNo It is important to democracy that the standards and uality of health and education remain high Transparency efficiency and technological innovation are important to all industries But life death learning and teaching reuire than information They reuire verified rigorous and tested knowledge Uber provides few models for these industries

Doc Cuộc cách mạng nền tảng Platform Revolution

Cuộc cách mạng nền tảng Platform Revolution Reader Ü 418 pages Ó Geoffrey g. parker Ó ❮Epub❯ ➢ Cuộc cách mạng nền tảng Platform Revolution ➡ Author Geoffrey G. Parker – Facebook PayPal Alibaba Uber—these seemiOf value When a company like Uber connects drivers with passengers everybody wins except traditional cab companies which are scrambling to survive Assumptions about operations finance strategy and innovation all change Platform Revolution explores the what how and why of this revolution and provides the first “owner’s manual” for creating a platform ma Parker and two colleagues have produced a readable trade book on the platform revolution focusing on how a set of Internet firms that digitally match buyers and sellers in a variety of information intensive industries What industries do I mean? Think of Uber Air BnB Alibaba Facebook and a bunch of others seeking to emulate these sites become the Uber of industry X the most recent I heard of was a service linking dog walkers with dog owners in need of care All of the authors have academicconsultant backgrounds and their book is intended for those seeking to start invest in work for or others interact with these new businessesThe basic story is clear enough and covered in the various chapters Platforms are complex sets of programs that provide new solutions of traditional market inefficiencies or regulatory problems What makes them especially noteworthy is their reliance of network externalities meaning that platforms become disproportionately valuable to everyone involved as large number of users both buyers sellers and related parties are attracted to the site Basic principles of designing networks are covered as are their disruptive effects A variety of issues related to the growing of platforms are covered in subseuent chapters and approaches are discussed for building platforms to reach critical mass There are interesting chapters on monetizing platform activities achieving the right amount of openness in the growth of the platform and governing the activities of the platform as it relates to its varied stakeholders Chapters on metrics strategy and regulatory policy finish up the bookOverall it was good but not great I think the authors end up taking a defensible position and backing it up with some arguments and a number of interesting cases The EvansSchmalensee book The Matchmakers was in my opinion a superior book that overlapped this book on a number of topics This was a worthwhile read however and makes some good pointsWhat didn't I like about this book? Why give it only a 3?I found the style and tone of the book irritating and even annoying in spots It is clearly written in the style of a high tech business trade book where you sense that the authors are pushing their consulting credentials as much as informing you about the subject matter In writing style there are short punchy sentences that include lots of long multi syllable noun like words ending in tion This consultant bureaucratese just comes across as lazy writing or incomplete editing The prevalence of battle terminology dominating crushing is a bit over the top and seems like script discards from the current season of Silicon ValleySome of the chapters were interesting than others For example the design chapter used a lot of material from Baldwin and Clark's work on Design Rules This is a very good book for understanding modularity which is relevant here but it is hardly new or specific to platformsThe chapter on monetization was also frustrating Much was made about all of the value created by various platform sites but little was said about charging for it I get this up to a point but the uestion uickly arises about how valuable something really is if your customers are not willing to pay you anything for it After all if it does not make money it becomes a hobby right? I understand Tirole's work but in a trade book the audience would seem to be less interested in the dropping of Nobel winning names and interested in running a successful businessThis brings up governance and ethical issues which are also covered A nagging fear about these businesses is that the business model does not really hold up and that the key move is tied to the successful IPO when the developers and key investors can cash out and leave the employees smaller investors and various stakeholders holding the bag While it is clear that the authors really like platform firms their discussion of ethical and regulatory issues is OK all things considered I was turned off however by the last chapter which seemed to go right back into internet boosterism with suggestions that the next industries for new dominant platforms are health care and education Perhaps but arguing this effectively will reuire much than a summary look to tomorrowIf one is into these businesses then this is not a bad read It is OK

Geoffrey G. Parker ð Cuộc cách mạng nền tảng Platform Revolution Epub

Rketplace Revealing the strategies behind some of today’s rising platforms the authors explain how entrepreneurs and traditional companies can thrive in this new world In cases as diverse as shoes spices dating energy home appliances and education Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transforme “A platform is a business based on enabling value creating interactions between external producers and consumers The platform provides an open participative infrastructure for these interactions and sets governance conditions for them”The book addresses the designing launching managing and governing a platforms Network effects strategy metrics policies regulatory challenges and difference between old businesses with platforms are some topics of this book There are good examples of big platforms like Facebook Google Apple and etc “If running a platform business is not for you you will learn how the growing impact of platforms is likely to affect you as a businessperson a professional a consumer and a citizen”