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Se only ten percent of their brains They say Prozac alleviates depression But who exactly are 'they' he asks and why do we listen to them? Marketing continues to grow aggressive and Rushkoff tracks the increasingly coercive techniues it employs to ingrain its message in the minds of consumers as well as the results toddlers can recognize the golden arches of McDonald's young rebels get tattooed with the Nike swoosh and news stories are increasingly taken verbatim from company press releases Corporations and consumers are in a coerci I asked my Dad to choose from his bookshelf and give me a book to read He came back with Coercion by Douglas Rushkoff This book investigates the art of manipulation and how coercive tactics are used everyday It was hard to read this book without getting frustrated and I think the chapter about Pyramid Scheme’s frustrated me the most It was interesting to read about the similarities between multi level marketing company’s who use the pyramid scheme and cultsThe most interesting fact I learned from this book was where to sit in the cinema If you sit on the right you will likely engage emotionally to the film because you are looking up and to the left which activates the right side of the brain which is responsible for creativity Sit on the left of the cinema for documentaries so you watch it with a logical mind I’m giving this book 4 stars because this book was published in 1998 and I’ve read it in 2019 so it’s a little dated but it’s still relevant I’ve learned a lot from this book so I think I shall read Rushkoff’s recent releases

book Coercion Why We Listen to What They Say

Coercion Why We Listen to What They SayVe arms race argues Rushkoff Every effort we make to regain authority over our actions is met by an even greater effort to usurp it As he surveys the visual aural and scented shopping environment and interviews salesmen public relations men telemarketers admen and consumers Rushkoff who admits to being one of them in his occasional capacity as paid corporate consultant concludes that they are just us and that the only way the process of coercion can be reversed is to refuse to comply Without us he assures they don't exist Kera Bolon I'm not a marketing guru but I've always been interested in the psychology of how to communicate market persuade and influence When I picked up this book years ago it was to learn just that However when I picked it up to read it it was to help my marketing team design a marketing platform that wasn't sleazy cheesy or out dated What I learnt was both our own mind's workings and how to market in a way that won't haunt me Rushkoff shows you the history of marketing in all it's glamour triteness and coercive horrors from really beginning in the Roaring 20s to modern day He leads you on a historical journey showing how the art and science of marketing evolved with the times how it became an aggressive arms race between potential consumer and companies What Rushkoff doesn't show you is the human element of communicating with one another Reason? This book is of a cautionary tale of just how bloody corrupt things can get but how as each of us get used to the marketing we become resistant to it Cult mentalities Apple MLM marketing schemes Mary KayTupperwareCutcoetc themed flagship stores DisneyNikeetc are all part of the modern world They are made to delight subtly guide you into their narrative show you how the world can be and invite you to be part of their narrative The way he writes it with a definite distaste towards the beauty of making a branded fantasy world and inviting others to live in it This is none clearer than in the last chapters on modern marketing in the age of the internet It's not just the banners everywhere that we have learnt to ignore no matter how gaudy and flashy they are but his displeasure at the way the internet is being used for a commercial use instead of mostly for letting knowledge free flow from person to person without restriction While he might hold a vaguely Utopian view on the commercialisation of everything which seems to ignore cultures at large Rushkoff points out some darker shades of this reality in how they track us across the internet and team up to offer us personlised experiences no matter how much this might box us in All in all this was a very informative book It's hard to believe that I learnt some history psychology marketing tactics and even some cyber security

Douglas Rushkoff ã Coercion Why We Listen to What They Say eBook

Read Coercion Why We Listen to What They Say doc ´ Paperback ç Douglas Rushkoff ¾ ❮PDF / Epub❯ ☉ Coercion Why We Listen to What They Say Author Douglas Rushkoff – Insolpro.co.uk In 1994's Cyberia Life in the Trenches of Hyperspace Douglas Rushkoff extolled the demoIn 1994's Cyberia Life in the Trenches of Hyperspace Douglas Rushkoff extolled the democratic promise of the then emergent Internet but the once optimistic author has grown a bit disillusioned with what the Net and the rest of the world has become His exuberantly written disturbing Coercion may induce paranoia in readers as it illuminates the countless ways marketing has insinuated itself not just into every aspect of Western culture but into our individual lives Rushkoff opens with a series of pronouncements They say human beings u From pg 270 Coercion is much debilitating than persuasion or even influence Persuasion is simply an attempt to steer someone's thinking by logic Influence is the act of applying readily discernible presssure I want you to do this; I have power over you so do it Coercion seeks to stymie our rational processes in order to make us act against or at the very least without our better judgement Once immersed in a coercive system we act without conscious control We act automatically from a place that has little to do with reason This book was interesting and actually addresses all three issues Being aware of the ways in which we are being manipulated is the first step in countering these tactics I think the 20 steps presented in the chapter on Pyramids was one of the best summary of elements defining cultish organizations I liked the way the author was able to extrapolate these characteristics and illustrate how they operate to make people vulnerable